As a matter of fact, the Ole Miss wide receiver, who the video is about, said his mother heard about it even before he did.
"I think it was two days before the Mississippi State game," Moncrief said when he was alerted to it. "My mom told me about it. She was just like ‘Son, go look on YouTube and type in Feed Moncrief. So I did. It was there."
The game with Mississippi State turned out to be more than just a lopsided win for the Rebels by a 41-24 final score. It was the Vaught-Hemingway Stadium debut of the now famous "Feed Moncrief" video by a duo called King Kobraz.
The video was featured every time Moncrief caught a touchdown pass, which against the Bulldogs was three times. He had seven receptions for 173 yards in helping get the Golden Egg back to Oxford.
"When they played it during the game, I was shocked," Moncrief said. "I was like ‘wow.' And it seemed to help the team out."
Certainly the team got into it. So did the fans. And they have ever since. There's even a new video out now. And "Feed Moncrief" shirts have become popular items among those in the Ole Miss community.
There will likely be some seen in Birmingham, Ala., this weekend as Ole Miss plays Pittsburgh in the BBVA Compass Bowl. The Rebels practiced both before and after Christmas for the game and are currently in Birmingham ready for more practices today and tomorrow.
Moncrief believes the Rebels are prepared.
"The timing got down great. That helped us a lot," he said of the sessions. "Everybody treated it as we had to get better. So after practice we did extra things, and that helped us a lot also."
Moncrief said these extra practices are helping the team prepare for next season. It's one he's already looking forward to.
"I feel good about (2012), but I know we can do better," he said of 2013. "Every day we are just getting better and better for next season."
The Rebels' leading receiver this season with 60 receptions for 948 yards and 10 touchdowns, Moncrief knows he's a marked man. But he relishes that fact and believes not only that he can handle it but the other receivers can; that it will help them, too.
"I know there's a lot of double teams coming," said the Raleigh, Miss., native. "But that gets my other teammates open, and that's what I want."
Pitt comes in with a similar situation as the Rebels. Their head coach, Paul Chryst, is in his first season. The Panthers are 6-6, like the Rebels, and also have three conference wins – in their case the Big East. They played better as the season went on, and they played some tough teams close, as did Ole Miss.
Pitt's shining moment may have actually been a loss, a three overtime 29-26 setback at Notre Dame. Moncrief believes the Rebels are up for the challenge this Saturday.
"They're a fast, physical team," he said of Pitt. "I think (Ole Miss') fast pace is going to hurt them. So we're going to hit them with the fast pace and put up a lot of points. They play a lot of man coverage, but they try to put a little help from the safety. So it's going to be fun to watch."
Moncrief wasn't flooded with postseason accolades. Not many recognized him for his efforts this season. The 6-foot-3, 216-pound sophomore said that's OK. It just motivates him to do more.
"It didn't bother me. It just means I need to go harder and get better and better as I go," he said. "It will motivate me a lot in the offseason with Coach (Paul) Jackson to get faster and stronger. So I'm ready for it."
He's got two years of eligibility remaining at Ole Miss. He says he will play for the Rebels both those seasons.
"I ain't planning on leaving," Moncrief confirmed. "I'm going to stay all my years."
During that time he'll either be listening to the Feed Moncrief videos already out or seeing and hearing new ones as his legend continues to grow. And Moncrief likes what's going on in that regard, especially since supporters of Ole Miss and all of Rebel Nation seem to be so into it.
"The fans love the song," he said. "So if they love it, I love it."